About …
I’m Sabina Selzer, a Los Angeles–based live event producer dedicated to creating unforgettable music experiences that celebrate connection, creativity, and the joy of the moment.
My journey began at UCLA, where I produced a campus showcase spotlighting both local talent and artists from across California. That experience ignited a passion for bringing people together through live music and laid the foundation for my work in event production.
In 2024, I launched Sandy@Sunset, an annual electronic music festival set in the Calico desert. Now in its second year, the event continues to grow. Offering immersive staging, high-energy performances, and a deep sense of community for both artists and attendees. From creative direction to marketing and logistics, I oversee every element of the festival to ensure a seamless, impactful experience.
At the heart of my work is a belief that music should be a celebration, and I’m committed to producing events that leave people feeling inspired, connected, and fully present. Big things coming!
EVENTS
SANDY@SUNSET
2025 Festival Recap
The 2025 edition of Sandy@Sunset marked a meaningful step forward for the festival. What began as a small gathering among friends has grown into a full-scale desert festival with expanded production, a larger crowd, and a more dynamic experience overall. This year’s setup featured a custom U-HAUL stage build, upgraded lighting design, and a thoughtful site layout that elevated the energy and atmosphere throughout the night.
Planning began in January, with me at the center; from creative direction and logistics to marketing and on-site coordination. The result was a vibrant celebration of music, growth, and community that was unforgettable.
@sandyatsunset on Instagram
SANDY@SUNSET
2024 Festival Recap
Sandy@Sunset is an independent music festival founded by a group of friends united by their love for live music and electronic soundscapes. What began as a passion project evolved into a fully produced desert experience. Complete with a hand-built stage, custom-designed sail canopy, and a professional-grade lighting and sound system. With over 60 guests in attendance, the inaugural event brought people together for an unforgettable night of music, connection, and celebration under the stars.
UCLA Festival Showcase
2022 Festival Recap
I created this festival showcase during my senior year at UCLA as a way to spotlight the incredible talents of the artists and friends I met throughout my college experience. The event drew over 300 attendees and generated more than $1,500 in artist payouts, reinforcing my commitment to building platforms that support and celebrate emerging talent.
In addition to conceptualizing and producing the event, I scouted and booked the full artist lineup, secured the venue, designed and decorated the space, and established clear security and entrance protocols to ensure a smooth experience for guests.
This was the event that sparked my passion for live production, and I’ve been chasing that energy ever since!
